Thursday, December 15, 2011

Legend

TV advertising is really quite refreshing in NZ, with some creative, and often risque approaches to marketing! But this has to be one of our favourite ads at the moment in terms of effectiveness. Whereas most drink driving ads focus on the consequences, this one puts a positive spin on the situation of what you should do, rather than what you shouldn't do. Look out fo rthe "ghost chips" reference. Legend!!


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